BP Pulse Avios Rewards program for electric vehicle drivers across the United Kingdom, becoming the country’s first EV charging network to offer Avios loyalty points. The new partnership with IAG Loyalty, the company behind the Avios rewards currency, aims to make EV charging more rewarding as electric vehicle adoption continues to grow.
Under the initiative, drivers using bp pulse’s network of more than 3,000 rapid and ultra-fast charging points can collect Avios points on eligible charging sessions. The move integrates EV charging into one of the world’s most recognized loyalty ecosystems, giving drivers additional value from their everyday journeys.
How the Avios Rewards Program Works
Through the BP pulse, Launches First-Ever Avios Rewards initiative, allowing members of The British Airways Club to earn Avios points based on their charging method.
- bp pulse App Users: Earn up to 4 Avios per £1 spent on eligible charging sessions.
- bp pulse Subscribers: Receive 4 Avios per £1 when using a registered payment card linked to both accounts.
- Contactless or Online Payments: Earn 2 Avios per £1 spent when paying with a pre-registered payment card.
To start collecting rewards, customers must link their British Airways Club account and register their preferred payment method.
Expanding Value for EV Owners
The BP Pulse Launches First-Ever Avios Rewards program, designed to enhance the overall EV ownership experience. Avios is the global loyalty currency used by several major airlines, including British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair, and Loganair.
Collected Avios points can be redeemed across a wide range of travel, retail, and financial service partners, allowing drivers to convert routine charging sessions into valuable rewards.
Supporting the Growth of Electric Mobility
Industry leaders say the partnership reflects the growing demand for added benefits within the EV ecosystem. As more drivers switch to electric vehicles, loyalty-based incentives could play an important role in improving customer engagement and satisfaction.
With BP Pulse Avios Rewards, EV drivers now have a new way to earn rewards from everyday charging, making the transition to electric mobility even more appealing while adding tangible value to each charging session.
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