India’s electric two-wheeler (E2W) market witnessed a dynamic shift in November 2025, with TVS Motor Company reclaiming the top position and once again establishing itself as the segment leader. Despite a post-festive slowdown affecting the overall EV market, TVS Electric Two-Wheelers delivered an impressive performance and strengthened its foothold in the rapidly evolving EV space.
TVS Reclaims the No. 1 Spot
TVS Motor Company sold 30,309 electric two-wheelers in November 2025, securing a 26% market share—the highest among all manufacturers. This performance helped TVS regain the top spot from Bajaj Auto, which briefly led the charts in October. The demand for the TVS iQube, along with the rollout of the new TVS Orbiter, played a crucial role in driving sales. Notably, this was TVS’s second-best monthly performance of the year, supported by reduced wait times and smoother distribution.
Market Performance: Growth Amid Slowdown
The overall electric two-wheeler industry recorded 1,16,982 units in November, representing a 7.5% share of the total two-wheeler market—significantly higher than 4.6% a year ago. Although total EV sales dropped 18.7% month-on-month due to the post-festive season dip, November still ranked as the second-highest sales month of 2025.
Among major brands, month-on-month performance varied sharply:
- TVS: +2.82%
- Bajaj: –18.18%
- Ather: –27.59%
- Hero MotoCorp: –23.44%
- Ola Electric: –47.61%
Smaller players such as River Mobility and Kinetic Green recorded growth, though from significantly lower bases.
How Other Manufacturers Performed?
Bajaj Auto secured second place with 25,526 units and a 22% market share, driven primarily by its Chetak lineup. However, it faced a decline compared to October.
Ather Energy delivered 20,323 units, capturing 18% market share, fueled by consistent demand for the 450 series and its family scooter, Rizta. Ather also reported a strong 57% YoY growth.
Hero MotoCorp (Vida) rose to fourth position with 12,199 units, surpassing Ola Electric for the first time in 2025. The widening offline network and brand trust contributed to a remarkable 66% YoY growth.
In contrast, Ola Electric saw a steep fall, selling just 8,400 units, marking a 71% YoY decline—its lowest monthly number of the year. Heightened competition and service-related concerns reportedly impacted demand.
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