Ather Energy, the Bengaluru-based electric vehicle startup, has officially announced a price hike for its entire scooter lineup, effective from 1 January 2026. The increase is set at up to ₹3,000 per model, driven by a global surge in raw material costs, fluctuations in foreign exchange, and rising prices of key electronic components. This development impacts both the performance-oriented 450 Series and the family-friendly Rizta scooter lineups.
Why Ather Energy Announces Price Hike?
The company cited multiple external cost pressures as the primary reason behind this price revision. With the EV sector relying heavily on imported electronic components and raw materials, Ather Energy is adjusting prices to maintain sustainable operations and ensure consistent quality and technology integration across its scooters. Model-wise price changes will be detailed closer to the implementation date.
Take Advantage of the “Electric December” Offers
To ease the impact of the upcoming price increase, Ather has introduced the ‘Electric December’ campaign, offering significant benefits for buyers until 31 December 2025. These offers include:
- Benefits of up to ₹20,000 in select cities
- Instant credit card EMI discounts and cash incentives
- Complimentary eight-year extended battery warranty on select models
- Financing support from multiple partners
Ather is urging potential buyers to make the most of this limited window to secure their scooters at current prices while enjoying long-term value through reliable hardware-software integration and robust after-sales support.
Overview of Ather’s Product Lineup
450 Series
The Ather 450 Series includes the 450 X, 450 S, and 450 Apex, offering an advanced riding experience with features such as:
- Multi-mode traction control
- MagicTwist throttle for responsive acceleration
- Connected dashboard functions, including Google Maps navigation, WhatsApp integration, and call & music controls
This lineup is designed for performance-focused riders seeking technology-rich scooters that complement urban commuting.
Rizta
The Ather Rizta has rapidly become the brand’s highest-selling electric scooter, debuting at the Ather Community Day in April 2024. It recently crossed the 2 lakh sales milestone, highlighting its popularity among everyday users. Key features include:
- Spacious 56 litres of storage (34 litres under-seat + optional 22-litre frunk)
- Wide seat and generous floorboard for family use
- Safety features such as SkidControl, Fall Safe, Emergency Stop Signal (ESS), and theft & tow alerts
The Rizta’s practical design and safety features have contributed to Ather’s nationwide retail expansion and growing presence in new regions.
Current Ex-Showroom Prices (December 2025)
| Ather Bike Model | Ex-showroom Price |
|---|---|
| Ather Rizta | ₹1,11,358 |
| Ather 450X | ₹1,47,230 |
| Ather 450S | ₹1,23,312 |
| Ather 450 Apex | ₹1,91,136 |
*Prices vary by variant and city and are expected to change after the upcoming price hike.
Key Takeaways
With the announcement that Ather Energy Announces Price Hike from January 2026, prospective buyers have a clear incentive to purchase scooters before the end of the year. The Electric December offers provide an excellent opportunity to secure Ather’s premium EVs with added benefits and long-term value. Both the 450 Series and Rizta continue to represent the forefront of India’s electric mobility revolution, combining cutting-edge technology with comfort, safety, and reliability.
Ather Energy Announces Price Hike is a strategic move ensuring the company can maintain quality while navigating global cost pressures, making it the right time for buyers to act before prices rise.
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