Samsung Electronics has taken a major step into the global automotive spotlight by partnering with BMW AG for its next-generation electric vehicles. As Samsung supplies infotainment chips to BMW, the collaboration highlights Samsung’s rapid expansion beyond memory chips into advanced automotive semiconductors, batteries, and in-car technologies.
BMW iX3: First EV of the Neue Klasse Era
The upcoming BMW iX3 is a mid-size electric SUV and the first mass-produced vehicle built on BMW’s all-new Neue Klasse electric platform. Recently unveiled in Germany, the iX3 is set to launch in South Korea in the second half of next year. This model represents BMW’s shift toward software-defined vehicles with far greater computing power than previous generations.
Exynos Auto V720: The Digital Brain of the iX3
At the heart of the iX3’s in-vehicle infotainment (IVI) system is Samsung’s Exynos Auto V720 processor. With this move, Samsung supplies infotainment chips to BMW that handle real-time driving data, high-definition audio-video playback, and even gaming on large in-car displays. Built on advanced 5nm technology, the chip ensures high performance while maintaining energy efficiency.
Industry analysts note that this Exynos Auto-based architecture plays a crucial role in delivering stable infotainment performance and supporting autonomous driving features. BMW has also confirmed that the iX3 uses four high-performance computers that are up to 20 times faster than earlier systems.
Future Models and More Powerful Chips
The partnership is expected to grow beyond the iX3. Future BMW models, including the 7 Series, may adopt Samsung’s flagship Exynos Auto V920, which features 10 high-efficiency processing units for faster computing with lower power consumption. Once again, Samsung supplies infotainment chips to BMW as part of a long-term strategy to become a core automotive technology partner.
Beyond Chips: Batteries, Displays, and Safety Tech
Samsung’s automotive vision goes beyond semiconductors. Its subsidiaries contribute batteries, displays, and audio systems, while Harman recently acquired a German automotive safety company. In late 2025, Samsung SDI also signed a key agreement with BMW and Solid Power to develop all-solid-state batteries, offering higher energy density and improved safety. Evaluation vehicles are expected by 2026, with mass production targeted around 2030.
Strategic Significance for Both Giants
For Samsung, this deal marks a breakthrough into the high-barrier German automotive market. For BMW, it secures cutting-edge computing and battery technology. As Samsung supplies infotainment chips to BMW, the partnership signals a powerful alliance shaping the future of intelligent, long-range electric vehicles.
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