Birla Tyres Targets Rs 3000 Crore as Himadri Specialty Chemicals charts an aggressive FY30 growth strategy focused on electric vehicle (EV) tires, SUVs, premium products, and global exports. The tire maker, which returned to operations after insolvency, generated ₹187 crore in revenue in FY26 and is now being positioned as a much larger, higher-margin business.
From Revival to a ₹3,000 Crore Ambition
Himadri Specialty Chemicals has shifted Birla Tyres from restarting operations to scaling the business. Chairman and CEO Anurag Choudhary said the next phase will focus on infrastructure modernization, product expansion, and improving the product mix.
Birla Tyres Targets Rs3000 Crore in annual revenue by FY30, with the strategy built around its existing Balasore, Odisha manufacturing footprint. The plant has a base capacity of 400 tonnes per day but is currently operating at only around 25% utilization, leaving substantial room for production growth.
EV and SUV Tyres Become Key Growth
One of the biggest moves will be Birla Tyres’ entry into the passenger car radial (PCR) segment. The company plans to establish a dedicated PCR manufacturing facility by FY28, with EV and SUV tyres identified as priority categories.
The move comes as India’s SUV market expands and electric mobility creates demand for tyres designed around heavier vehicle weights, instant torque, and different performance requirements. Entering PCR could also help Birla Tyres improve brand visibility and move towards premium, higher-value products.
Nearly 400 New Tyre SKUs Planned
The expansion will not be limited to passenger vehicles. Himadri plans to introduce nearly 400 new stock keeping units across trucks, buses, agriculture, commercial vehicles and off-the-road (OTR) applications.
Production is also being shifted from truck and bus tyres towards higher-margin OTR products. Agricultural ranges including AGRILEAP T40, AGRIPLUS, and AGRIWIN are already expanding the company’s portfolio.
Exports and Distribution Network Expand
Birla Tyres currently has 49 large distributors, including 40 domestic and nine international partners, supported by more than 1,000 retail dealers. The company is targeting the US and European markets for high-margin agricultural and OTR tires.
Its Balasore plant is gradually improving utilization, while the brand has reached close to double-digit market share in select geographies and is reporting above-market realizations.
Himadri’s ₹347 Crore Acquisition
Himadri and Dalmia Bharat Refractories acquired Birla Tyres for ₹347 crore in 2023 through the NCLT insolvency resolution process. Birla Tyres is now a wholly owned subsidiary of Himadri.
Birla Tyres Targets Rs3000 Crore as part of Himadri’s broader diversification alongside speciality chemicals and advanced EV battery materials. Birla Tyres Targets Rs3000 Crore ultimately depends on executing the PCR plant, launching new SKUs, expanding exports, and improving utilisation. The aggressive roadmap makes the turnaround one of India’s notable tyre-sector growth stories.
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