In March 2025, Tata Motors is offering substantial discounts on its electric vehicle (EV) lineup, aiming to clear the Model Year 2024 (MY24) inventory and encourage the adoption of electric mobility. These discounts, reaching up to ₹1 lakh, are available across various models, including the Tiago EV, Punch EV, Nexon EV, and Curvv EV.
Tiago EV – Discounts Up to ₹1 Lakh
The Tiago EV, Tata’s most affordable electric hatchback, is available with discounts up to ₹1 lakh. This includes up to ₹85,000 off on MY24 units, supplemented by an additional Green Bonus of ₹15,000. The maximum discount is applicable to the Tiago EV Long Range (LR) XT trim equipped with the 3.3 kW AC charger. For MY25 models, a uniform discount of ₹40,000 is offered across all trims, battery options, and charger configurations.
Punch EV – Discounts Up to ₹90,000
The Punch EV, Tata’s compact electric SUV, comes with discounts totaling up to ₹90,000. This comprises up to ₹70,000 off on MY24 units and an additional Green Bonus of ₹20,000, specifically for the Punch EV LR FC variant. Even the MY25 models are offered with attractive discounts of up to ₹40,000, applicable across all trim levels and battery configurations.
Nexon EV – Discounts Up to ₹40,000
The Nexon EV, a popular choice in India’s EV market, is available with a discount of ₹40,000 on MY24 stock. This offer is consistent across all variants, encompassing different battery options and trim levels. However, no discounts are currently provided for MY25 models of the Nexon EV.
Curvv EV – Discounts Up to ₹90,000
Tata’s Curvv EV, set to be the official car for the 2025 Indian Premier League (IPL) with Bollywood actor Vicky Kaushal as its brand ambassador, is offered with discounts up to ₹70,000 on MY24 units. There are no current discounts on MY25 models or additional Green Bonuses for the Curvv EV.
Additional Benefits
Beyond these model-specific discounts, Tata Motors has introduced a limited-period celebratory rewards program offering benefits worth up to ₹1.86 lakh. This program includes exchange benefits up to ₹50,000, a free home charger with installation, six months of free charging, zero down payment with 100% on-road finance, and special upgrade benefits for existing Tata EV owners, Tata Motors car owners, and Tata Group employees.
Conclusion
Tata Motors’ aggressive discount strategy in March 2025 underscores its commitment to promoting electric mobility and clearing existing inventories. Prospective EV buyers have a unique opportunity to avail substantial benefits, making the transition to electric vehicles more appealing and financially viable.
