Exciting times lie ahead for India’s EV enthusiasts as Skoda plans to launch an electric car in India by 2027–28, signaling the brand’s serious push into the country’s fast-growing electric vehicle market. Backed by the Volkswagen Group, Skoda aims to build a strong local supplier base and ensure a robust charging infrastructure before the launch. With a growing presence through models like Kushaq, Slavia, Kodiaq, and Kylac, and strategic expansion into Tier 2 and Tier 3 cities, Skoda is gearing up to make a remarkable entry into India’s EV segment. Could this be the next game-changer in Indian roads?
Localized EV Manufacturing Strategy
Skoda plans to produce a budget-friendly, mid-size electric SUV at its Aurangabad plant, targeting affordability and mass-market appeal. This upcoming EV is expected to be Kushaq-sized, built on an entry-level version of Volkswagen’s MEB platform. A localized supply chain is central to this strategy, as it will help reduce production costs, ensuring the final product is competitively priced. Skoda is also exploring partnerships with local suppliers to strengthen its EV manufacturing ecosystem.
Policy Alignment and Market Readiness
The 2027–28 timeline is carefully chosen to coincide with the anticipated maturation of India’s EV policy framework, which will provide clarity on incentives, regulations, and infrastructure support. According to Gupta, the EV segment currently represents 10–12% of the total car market but is growing rapidly, highlighting significant potential for growth if market and policy conditions are favorable.
Top-Down Market Entry Approach
Before introducing its mass-market EV, Skoda plans to launch premium electric SUVs as CBUs (Completely Built Units) to test market response and strengthen brand presence.
- Enyaq: This premium SUV was showcased at the 2024 Bharat Mobility Expo and is expected to launch around late 2025, with potential for local assembly depending on demand.
- Elroq: A compact SUV also under consideration for import in 2025, helping Skoda gauge customer preferences.
Strategic Goals and Future Outlook
India’s EV market is a critical component of Skoda and Volkswagen Group’s global growth strategy. The company aims to capture 5% of the Indian passenger vehicle market by 2030. Localized EV production could also make Skoda’s Chakan plant an export hub, targeting other global markets.
With a focus on affordability, local manufacturing, and infrastructure readiness, Skoda Auto India is positioning itself for a long-term EV strategy that balances premium offerings with mass-market vehicles. By 2027–28, the company hopes to strengthen its market presence while contributing to India’s rapidly electrifying automotive landscape.
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