What’s driving the meteoric rise of the MG Windsor in India’s electric vehicle market? The answer may surprise you. With record-breaking sales of 46,735 units in 2025 and crossing the 50,000 mark in just 13 months, the crossover has already become the country’s top-selling passenger EV. But the real game-changer lies behind the scenes—MG Windsor localisation tripled in recent months, signalling a bold shift in strategy.
This aggressive push not only strengthens profitability but also reshapes India’s EV manufacturing landscape. Curious how this move could redefine the future of electric mobility? Let’s dive deeper into the story.
Localisation Push: Strengthening Profitability and Reducing Risk
A major highlight of this success story is that MG Windsor localisation tripled in recent months, according to Managing Director Anurag Mehrotra. When the Windsor EV was first introduced, its localisation level stood at just over 20 per cent. However, the company has aggressively infused capital expenditure to significantly increase local sourcing.
The fact that MG Windsor localisation tripled in recent months reflects a clear strategy: improve margins, reduce foreign exchange exposure, and mitigate global supply chain disruptions. The long-term target is to achieve high double-digit localisation levels—eventually approaching 80 per cent—similar to traditional internal combustion engine (ICE) vehicles, excluding battery cells.
This aggressive localisation strategy not only strengthens profitability but also supports the larger goal of building a robust domestic EV ecosystem in India.
₹3,000–₹4,000 Crore Investment Plan
To accelerate this transformation, JSW MG Motor India plans to invest between ₹3,000 crore and ₹4,000 crore over the next few years. The investment will focus on three key areas:
- Launching 3–4 new products in 2026
- Expanding the Halol plant’s capacity from 1.2 lakh units to 3 lakh units annually
- Deepening localisation to improve operational efficiency
With such strategic capital infusion, it is evident that MG Windsor’s localisation tripled in recent months and is only the beginning of a larger manufacturing shift.
NEVs at the Core of Future Growth
In March 2024, following the joint venture between JSW and SAIC, the company clearly articulated its ambition to become a leading automotive brand in the NEV segment. Today, new energy vehicles—including EVs, hybrids, and plug-in hybrids—contribute nearly 80 per cent of MG’s total sales volumes.
While the company remains open to profitable ICE opportunities, as demonstrated by the recently unveiled Majestor, the centre of gravity of its portfolio will remain firmly tilted towards NEVs.
As MG Windsor localisation tripled in recent months, it underscores MG’s commitment to long-term growth, domestic manufacturing strength, and leadership in India’s electric mobility revolution.
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